12 Retail Influencers You Can Partner With to Reach a Larger Audience

Brian Mechem

Brian Mechem

The retail industry is known to have cut-throat competition. It can be pretty exhausting to remain relevant in this fast-evolving industry. Brands with bigger budgets and financial muscle can trample smaller ones and swing the market in their direction.

However, all hope is not lost. Influencer marketing is one of the best ways you can reach a larger audience, even without a large budget. Influencers are people who are industry thought leaders and they shape the opinions of people in their niche. Collaborating with them can help you spread your brand’s message to a wider audience.

Download our free guide to optimize your Shopify website for influencer marketing.

Just like all other industries, retail also has some extremely influential influencers. Here are the best retail influencers with whom you can collaborate:

1. Doug Stephens

Doug is one of the most popular retail influencers out there. He’s a popular speaker, columnist, radio host, and an author who talks about the retail industry. His predictions about the future of the industry are always on point.

Doug Stephens

Image via Twitter

By collaborating with him, you can reach out to his loyal fans who swear by his recommendations. He can even help you overhaul your overall in-store strategy. Due to his unique ability of being able to forecast trends in the industry, he can help you with your future campaigns too.

2. Shep Hyken

Shep Hyken

Image via Twitter

Shep Hyken is yet another retail influencer you should consider collaborating with. He’s a New York Times best-selling author and is an expert when it comes to customer service. He can not only help your brand reach a vast audience but can also help you improve your customer experience.

Download our free guide to repurposing influencer UGC for advertising.

By collaborating with him, you can win customers over not only through influencer marketing but through sheer good service.

3. Joe Skorupa

Joe serves as the Editorial Director and a Retail Technology Blogger at RIS News. He brings years of experience to the table and can help you grow your reach in no time. His expertise lies in store systems, digital commerce, customer engagement, and analytics.

Joe Skorupa

Image via Twitter

A collaboration with him can ensure that your business will reach the right people. He can not only give you access to a large audience but can also help you rise to new levels.

4. Bryan Roberts

Bryan Robers has over 20 years of experience in the retail research and insights industry. This makes him a very popular figure to follow and collaborate with. He can help you create special marketing programs that can drive engagement and sales.

Bryan Roberts

Image via Zinrelo

Over time, he’s developed a strong following on social media and through him, you can reach this massive audience. He also frequently contributes to several popular industry publications such as Retail Week. Following or collaborating with him can give you tremendous insights into the state of the retail industry.

5. Bob Phibbs

When it comes to retail influencers, no list can be complete without the mention of Bob Phibbs. Currently the CEO of The Retail Doctor, Bob has been in the industry for decades now. He’s an expert consultant in retail and is even a popular business mentor.

Download our free influencer outreach email templates.

If you want to stay ahead of your competition, a collaboration with him is everything that you need. He’s helped hundreds of companies grow by beating their competitors. By collaborating with him, you can learn a lot about how you can improve your sales. He can even give you ideas about how to manage your employees in a better manner.

Bob Phibbs

Image via Business Owner Survival Kit

His blog is extremely popular and is read by hundreds of thousands of people every month. It was even named the “Best on the Planet for Retail” in 2017 and subsequently in 2018.

6. Andrew Busby

Serving as the CEO of Retail Reflections, Andrew is one of the most influential figures in the retail industry in the UK. He’s a popular speaker and a columnist at Retail Week. In the past, he used to be a retailer as well.

Andrew Busby

Image via Forbes

A member of the advisory board of Retail Week Prospect, he speaks and writes about customer experience frequently. He even publishes work on consumer psychology and technology. A collaboration with him can get you a lot of eyeballs from the UK retail market. Lastly, he can even give you insights into the future of the retail industry.

7. Natalie Berg

Natalie is the founder of NBK Retail and is a retail analyst. She’s got a number of years of experience behind her in the industry and has written a lot of books as well. From customer experience to ecommerce, she has published research on almost every topic in the industry.

Natalie Berg

Image via TCC Global

Collaborating with her can give you tremendous insights into the industry. Additionally, it can give you access to her loyal audience. Lastly, she can help you understand the future of the industry and give you a better understanding of global retail trends as well.

8. Sarah Halzack

Sarah Halzack is a retail columnist for the Bloomberg Opinion. Previously, she served as the national retail reporter at the Washington Post. With years of experience in the industry, she has a deep understanding of the market.

Sarah Halzack

Image via Twitter

Additionally, she has a loyal readership which looks forward to her insights on the consumer trends and major retailers. Collaborating with Sarah can expand your brand’s reach by giving you access to her audience.

9. Claire Bailey

Claire Bailey

Image via Claire Bailey - The Retail Champion

Claire is the founder of the Retail Champion and is one of the most prominent figures in the UK retail industry. She’s a well-respected retail expert in the country and has mentored lots of retail brands in her journey.

Download our free guide to optimize your Shopify website for influencer marketing.

She’s also served as an analyst, trainer, and consultant to help retailers develop new strategies and grow their businesses. You too can collaborate with her and increase your audience size. She frequently speaks at conferences and is a broadcast media contributor too. Claire has also written two best-sellers.

10. Barbara Thau

Barbara specializes in the retail sector and is a business reporter by profession. She has written about a wide range of topics from consumer news to industry analysis pieces. Her in-depth research about the consumer economy and retail sector has won her many loyal followers.

Barbara Thau

Image via Forbes

A frequent contributor to Forbes, she writes the, “Minding the Store” column. You can get access to her highly-engaged audience by collaborating with her. She may also be able to advise you on the latest updates in the industry which may be helpful to your brand.

11. Nicole Reyhle

Nicole is the founder of Retail Minded, which is a trusted source of information for small business owners and retailers. She has a lot of helpful insights about the industry to share with people as well.

Nicole Reyhle

Image via Forbes

She takes the approach of speaking directly to independent retailers and provides them with effective solutions and news. You can collaborate with her to spread the word about your brand. At the same time, she can also provide you with information that can help your business flourish.

12. Chris H. Petersen

Chris serves as the CEO of Integrated Marketing Solutions. He specializes in leadership, marketing, and retail segments. He’s worked with numerous retailers all around the world for the past 3 decades and helped them grow.

Chris H. Petersen

Image via LinkedIn

He frequently shares news about the latest happenings in the industry. This has enabled him to develop a huge readership over time. You can get access to this audience by collaborating with him.

Final Thoughts

It can be quite a task to grow a retail business. However, by partnering with the right influencers, you can reach the right audience for your brand. You can even get some great advice from these industry thought leaders. Using a platform like Grin, you can manage all of your influencer marketing campaigns with ease too.

Which retail influencers have you partnered with? Let us know in the comments. Also, don’t forget to download our free influencer outreach email templates.


Brian Mechem

Brian Mechem

Brian Mechem is CRO and Co-Founder of GRIN, the #1 software solution for direct-to-consumer brands who run influencer marketing programs. GRIN's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.

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