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By Ben Zawacki, VP of Growth, GRIN
Blog
Practical writing on influencer and creator marketing, from the people doing the work.
Archive
2025
- How to Incentivize Creators to Post Meaningful, Product-Led Content From PR (Not Just Another Unboxing)
- AI in Influencer Marketing: The End of Guesswork
- 12 Last-Minute Ways Brands Can Maximize BFCM Performance with Influencer & Social
- 7 Tools Shaping the Future of AI Visibility in 2026
- Affiliate Marketing Software Explained: Choosing the Best Platform for Your Brand
- AI Affiliate Marketing: How Brands Are Using AI to Scale Their Programs
- The Rise of Affiliate-First Influencer Marketing: Why 2025 Is the Tipping Point
- From Burnout to Efficiency: How AI is Transforming Influencer Marketers’ Workdays
- Proving Influencer Marketing ROI to Your CFO: Metrics That Actually Matter
- Affiliate + Influencer = The Future of DTC Growth
- How Brands Can Build a Simple, Yet Effective Influencer Strategy for Black Friday and Beyond
- The Ultimate Guide to Affiliate Program Optimization (Commission Rates, Tracking, and Recruitment)
- AI Search is Replacing SEO: What That Means for DTC Brands
- How Influencer Teams Can Move at the Speed of Culture
- How One Viral TikTok Can Drive More Sales Than Ads
- What Your Competitors Know About Your Brand (And How They’re Using It Against You in Influencer Marketing)
- Why Most Affiliate Programs Fail (and How to Make Yours a Winner)
- How to Collaborate with Influencers – and When to Let Them Go
- How to Nail Your Father’s Day Marketing with Influencers
- 7 Gym Marketing Ideas for 2024
- The Influencer Marketer’s Guide to Pride Month Marketing
- How Has the Fashion Industry Changed Over Time in the Creator Economy?
- Marketing in a Recession: How to Maximize Budgets and Increase ROI with Creator Content
- How to Hire Influencers on a Budget: Cost-Effective Strategies for Brands
- Top Health and Wellness Influencers of 2025
- Hi, I’m Gia—the first always-on creator marketer. Let’s build something incredible together.
- How to Evaluate Your Influencer’s Audience
- Macro Influencers or Micro Influencers? A Data-Driven Look at Which Performs Better in 2025
- Getting Verified on Instagram: A Complete Guide
- Influencer Marketing vs. Paid Social: Where Should You Invest?
- Top 15 Fitness Influencers of 2025 and Best Practices for Working with Them
- 20 Social Media Trends Every Brand Needs to Know
- Ready to Turn Influencers into Your Ultimate Revenue Squad?
- Partners for Life? Top 15 Lifestyle Influencers to Share Your Brand Story + How to Find Them
- Instagram vs YouTube Influencers – Which Should You Choose For Your Brand?
- Top 18 Food Influencers in 2025
- 23 Influencer Campaign Ideas & Tips to Keep Your Marketing Fresh
- Top Hair Care Influencers for Brand Partnerships
- What Is Social Listening + How to Use it in Your Influencer Marketing Strategy
- Top Makeup Influencers for Beauty Brand Partnerships
- The History of TikTok and Where It’s Going
- How to Design a PR Package Influencers Actually Love (and Post About)
- High-Ticket Marketing: 5 Influencer Strategies to Drive Sales
- The Instagram Algorithm: What’s New in 2025?
- How Partnering with Top Skincare Influencers Can Make Beauty Brands Go Viral
- Always Be Testing: How to A/B Test Your Social Media & Influencer Content
- Do You Have a PhD in Influencer Vetting? Because You Should.
- Top Gen Z Fashion Influencers & Their Style Trend Predictions
- The Customer Love Collection: Top 5 UGC Campaigns that Boosted Brand Sales
- Beauty Influencer Collaborations: A Complete Beauty Influencer Marketing Guide
- The History of Influencers and Why They Matter in 2025
- What Are KOLs in Marketing, and How Can You Use Them in Your Campaigns?
- TikTok Ban: What We Know About the Looming Deadline + How Your Brand Can Prepare
- 12 Influencer Marketing Myths Debunked
- Numbers Don’t Lie: The Importance of Data in Influencer Marketing and How to Use It
2024
- 5 B2B Influencer Marketing Case Studies That Prove the Strategy Works
- 10 Proven Strategies to Influence Consumer Purchase Decisions With Creators
- How to Optimize Your Influencer Campaign in 2025
- The Future of Influencer Marketing: Invest Now, Win Tomorrow
- Instagram Reel Trends for 2024
- How to Use Discount Codes This Black Friday & Cyber Monday + Examples
- How to Increase Brand Awareness With Creators: 6 Strategies to Consider
- What You Need to Run Successful Black Friday Campaigns with Influencers
- Top Cyber Monday & Black Friday Influencer Marketing Trends for 2024 (With Examples)
- How Influencer Marketing Affects the Entire Customer Buying Journey
- 5 Pillars for Building a World-Class Creator Program
- Crafting a Compelling Executive Summary: Your Guide to Captivating Decision-Makers
- A Complete Guide to D2C Influencer Marketing
- Influencer Discount Codes & Affiliate Links in Creator Marketing
- What Is a Media Kit? A Brand’s Guide to Getting Started
- Mastering The Mini: Instagram Size Dimensions for Maximum Impact in 2025
- How Do Instagram Collaborations Work? A Complete Brand Guide
- The Ultimate Guide to Instagram Video Marketing
- What Is a Creator Marketplace?
- Best Practices for Working with the Top Instagram Influencers of 2024
- Top Free Influencer Search Tools: Supercharge Your Marketing Campaigns
- 8 Steps on How to Create a Customer Loyalty Program
- Brand Reputation Part 1: Online Reputation Management for Businesses
- Top 30 Kid Influencers of 2024
- 15 Creative Instagram Story Ideas to Try Out in 2024
- How to Reach Out to Brands as an Influencer [+ Media Kit and Email Templates]
- 12 Email Marketing Trends for 2024
- Film Marketing Strategy: A Complete Guide in 2024
- Top 7 DIY Influencers and Best Practices for Working with Them
- Top 25 Food Influencers and Best Practices for Working with Them
- The Best Sports Marketing Ideas of 2024
- Top 10 TikTok Bio Ideas for Content Creators
- Top 15 Wine Influencers You Should Follow
- 11 Spa Marketing Ideas for 2024
- What Is the Best Time to Post on Social Media in 2024? A Complete Guide for Your Week
- 7 Creative Instagram Post Ideas to Try Out
- LGBTQ+ Influencers to Help Your Brand Show Off Its Pride
- The Complete Guide to Micro Influencer Marketing
- 7 Tips for Fashion Influencers on Instagram to Keep Their Profiles Fresh
- 10 Top TikTok Influencers to Follow in 2024
- Instagram Hashtags 101: How to Use Hashtags on Instagram
- How to Capitalize on Influencer Marketing to Grow Your Business in 2024
- The Male Cosmetics Industry in 2024: Marketing to the Modern Man
- The Real Definition of Influencer Marketing ROI: The Brand Halo Effect & More
- How to Design Influencer Websites (+ Examples)
- The Role of Customer Advocacy in Email Marketing Campaigns
- 8 Best Practices for Working with Finfluencers
- Best Practices for Working with Cocktail Influencers in 2024
- 5 Characteristics of a Good Influencer
- Understanding Social Media Marketing: The Key to Success in the Modern World
- Digital Marketing for Musicians: The Complete Guide
- Instagram Reel Trends for 2024
- How the Most Popular Female Twitch Streamers Are Changing the Game
- The Best Tips to Create a Winning Book Marketing Strategy with Creators
- 9 Ways Influencers Make Money and Diversify Their Revenue Streams
2023
- How Outdoor Influencers Can Bring a Breath of Fresh Air to Your Marketing
- Building Successful Music Marketing Strategies in 2024
- Alcohol Influencer Marketing: The Do’s and Don’ts of Successful Creator Campaigns
- GRIN’s Holiday Gift Guide 2023
- Understanding Influencer Scams: 9 Red Flags and How to Spot Them
- Top 10 Music Influencers of 2023 and Best Practices for Working in Harmony with Them
- Partnering with Gaming Content Creators: The Final Bosses of Influencer Marketing
- 20 of the Best Mobile Gaming Influencers to follow in 2024
- Influencer Marketing Software vs. Influencer Management Agency – Which Is Right for Your Business?
- Mobile Game Marketing: A Complete Guide to Leveling Up and Cashing In
- Iconic App Marketing Strategies and What We Can Learn From Them
- The Best Travel Content Creators of 2023
- 9 Mistakes to Avoid When Working with Luxury Travel Influencers
- 21 Successful Strategies for Food Influencer Marketing
- Wedding Influencers: The Key to Your Next Fairytale Marketing Campaign
- Travel Influencer Marketing: A Complete Guide
- 25 Influencer Marketing Best Practices to Get Higher ROI
- The Platform Formerly Known as Twitter: A Complete Guide to Twitter Influencer Marketing on X
- What Are Influencer Tax Obligations?
- Creating a Fresh Discord Marketing Strategy in 2024
- Dynamic Payouts: All The Information You Need to Know
- How to Measure Brand Reputation (And How to Improve It)
- Everything You Need to Know About TikTok Influencer Marketing
- Top 20 Dad Influencers to Inspire Your Next Influencer Marketing Campaign
- Who Is Your Target Audience? How to Identify and Reach Your Most Likely Buyers
- Snapchat Influencer Marketing: An 8-Step Guide
- The Ultimate Guide to Summer Influencer Marketing Campaigns
- How to Optimize Your Ecommerce Marketing Budget for Maximum ROI
- The Complete Guide to Instagram Influencer Marketing
- Is Going Viral with Nano Influencers Likely? The Answer Lives in Brand Love.
- Own the Conversation with These 11 Tips for Improving Influencer Engagement in Your Marketing Strategy
- The Ultimate Guide to Facebook Influencer Marketing
- 5 Reasons to Use Influencer Marketing for PR
- 11 Influencer Marketing Case Studies with Unbelievable Results
- 15 Influencer Marketing Mistakes You Should Never Make + How to Fix Them
- Top 11 Influencer Negotiation Tips for Landing the Perfect Creator Partnership
- 11 Benefits of Influencer Marketing Automation and When to Move on From Manual Processes
- Content Seeding: All You Need to Know
- Keep It Local: Influencer Marketing for Small Businesses
- 12 Healthcare Influencers With the Prescription for Healthy Marketing Campaigns
- How to Create Instagram Ads that Drive Sales: 7 Best Practices
- 5 Ways to Drive Customer Engagement with Conversational Marketing
- Influencers for Every Stage of the Influencer Marketing Funnel [+ Infographic]
- Understanding the Actual Influencer Marketing Cost
- Influencer Marketing Resources: A Complete Guide of Tools, Case Studies, & Examples
- How Startups Can Use Influencer Marketing to Grow Their Business
- What Is Influencer Seeding and How to Use It to Scale Your Business
- The Complete Guide to B2B Influencer Marketing
- Building a Successful Brand Ambassador Program: Tips and Strategies for Ambassador Marketing
- Shadow Banning: How to Fix It in Your Influencer Marketing Campaign
- Content Creator vs. Influencer: What’s the Difference?
2022
- TikTok Algorithm: What Is It and How Does It Work?
- 25 of the Top Ecommerce Marketing Strategies to Drive Sales in 2023
- Holiday Shopping Guide: Trending Gifts for 2022
- A Complete Guide to TikTok Content Categories
- Top Influencers for Teens in 2023 and What to Know Before Partnering with Them
- Nostalgia Marketing: How to Leverage the ‘Good Ol’ Days’ for More Authentic Influencer Campaigns
- Identifying Your Brand’s Ideal Influencer
- Work in the Creator Economy With These Top Influencer Marketing Jobs
- Understanding the Complex World of Mental Health Influencers
- Social Media Trends Today: Is BeReal the Next Big Thing for Influencer Marketing?
- 10 Top Instagram Models and How They’re Helping Brands Succeed
- 2023 TikTok Trends for Businesses
- The Rise of BookTok: Why Creators Have the Best Book Promotion Ideas
- Why Every Brand Should Partner with Latinx and Hispanic Influencers
- Gabriella Wisdom, Travel Blogger, Traverses the Globe on the Wings of Authenticity
- How Partnering With Influencers for Retail Activations Can Help Your Products Fly Off the Shelves
- Is Influencer Marketing for Music the Key to a Rockin’ ROI?
- 10 Quick Ways to Improve Influencer Relations
- Go from Beginner to Pro with Our Influencer Marketing Glossary
- Influencer Marketing for Ecommerce: A Complete Guide
- Influencer Content Whitelisting – Everything You Need to Know
- How to Sell Your Boss on Influencer Marketing Software [+ Downloadable Pitch Deck]
- 13 Benefits of Influencer Marketing That You Didn’t Know
- Millennial Influencers: Are They Still Alive?
- The Value of Influencer Marketing
- Influencer Marketing SEO Best Practices to Send Your Web Traffic Through the Roof
- 10 Top Jewelry Influencers & Why Content Creators Are the Gold Standard for Accessory Brands
- Not Your Mother’s Ads: How to Leverage Mom Influencers in Your Marketing Strategy
- How Brands Can Reach New Audiences Through LinkedIn Content Creators
- An Affiliate’s Journey: How One Content Creator Went from Unemployed to Six Figures in 3 Year’s Time
- Perfect for Any Season: How Seasonal Brands Use Influencer Marketing to Increase ROI
- Quick Guide to Earned Media Value & Influencer Media Value
- Influencer Reporting Best Practices for Demonstrating ROI [+ Free Influencer Report Templates]
- Ambassador Programs vs Influencer Programs – Which Model Makes Sense for Your Brand?
- The Do’s & Don’ts of User-Generated Content Rights in Influencer Marketing
- Influencer Rates: A Guide to Predicting Influencer Marketing Costs
- What Is Influencer-Generated Content & How to Use It to Help Your Brand
- 9 Short-Form Video Ideas for Social Media
- Self-Care Influencers: The Future of Wellness Brands
- 20 Home Decor Influencers Who Can Elevate Your Brand
- Discover Black Friday Buying Trends This Holiday Season
- Staying Innovative in Influencer Marketing: Ideas, Techniques, and Examples
- How to Connect With Influencers & Cultivate Long-Term Influencer Partnerships
- FitTok: The Future of Online Fitness
- Influencer Marketing Manager Must-Haves: Influencer Management Tools & More
- NFT Influencer Marketing: Cashing in With Top Creators
- A Complete Guide to User-Generated Content: Producing the Best On-Brand Influencer UGC
- A Crash Course on Briefing Creators [+ Influencer Brief Examples]
- 25 Black Influencers Who Are Making History
- 10 Ways to Leverage Social Media to Drive Results for Your Business
- Influencer Couples: The Pros and Cons of Partnering With Actual Partners
- Product Seeding in Influencer Marketing: A Complete Guide
- Craft Influencers and Your Influencer Marketing Campaigns
- How to Collaborate with Influencers – and When to Let Them Go
- DTC Pet Care Brands and Animal Influencers
- What Is Content Commerce: An In-Depth Look
2021
- Esports Influencers and Their Impact on Brands
- The Complete Guide to Athlete Influencer Marketing
- Influencer Relationship Management: The Complete Brand Guide
- 101 Vitally Important Influencer Marketing Statistics You Need to Know Today
- The Total Guide to Influencer Marketing Measurement
- Social Proof: What It Is and How to Leverage It for Your Influencer Marketing Campaign
- Top 10 Automotive Influencers That Brands Should Follow
- Affiliate Marketing for Beginners in 2024
- Top Inspirational Eco Influencers Brands Should Follow
- Top Tech Influencers That Brands Should Keep an Eye On
- College Athlete Influencer Marketing: What the NCAA Ruling Means to Your Brand
- Understanding the Creator Economy
- TikTok’s Creator Marketplace API and What It Means for Influencer Marketing
- A Complete Guide to Social Media Sentiment in Influencer Marketing
- The Complete Guide to Patreon Influencer Marketing
- 25 Influencers of Color That Brands Should Know
- Why Influencer Marketing Is Essential During a Pandemic
- Gen Z Marketing: Top 10 Gen Z Influencers to Follow
- Top 10 Creative Tattoo Influencers on Instagram
- DTC Strategy 2024: Making the Switch from Brick-and-Mortar to Ecommerce
- 10 Quick Wins to Increase Engagement Rate on Instagram
- TikTok vs. Instagram Influencers: What’s the Difference?
- Top 8 Tips to Level-up Your Influencer Marketing on Instagram
- An Essential Guide to Influencer Marketing for Health and Wellness Ecommerce Brands
- How to Recruit Influencers With Instagram DMs [+ Free Templates]
- Instagram Creator Week – Everything You Need to Know for Your Brand
- Influencer Marketing Tools: What Technology Is There & How Do You Use It?
- How DTC Brands Can Create a Frictionless Shopping Experience for Customers
- How to Create Authentic Content
- A Complete Marketing Guide to Influencer Types and Categories
- 20 KPIs For Your Influencer Marketing Campaign
- How to Calculate Your Engagement Rate on Instagram
- Automation and Artificial Intelligence in Ecommerce: How Ecommerce Marketing Is Changing
- Top 10 Equality, Diversity, & Inclusion Influencers to Watch
- How To Use Instagram Reels for Brands and Influencers – Quick Guide
- Diversity & Inclusion with Influencer Marketing
- Instagram Video Analytics Explained: Every Metric You Need to Know
- Influencer Marketing on Pinterest – Everything You Need to Know
- How to Report Influencer Marketing ROI to Your Boss
- Top 10 Pinterest Influencers
- How to Run an Instagram Influencer Audit
- Top Direct-to-Consumer (DTC) Brands to Watch
- CGI Influencers: What Are They and How to Work With Them
- How to Run an Instagram Live Campaign With Influencers
- How to Avoid the 5 Biggest Affiliate Marketing Mistakes
- 3 DTC Customer Acquisition Strategies You Need to Succeed
- Top 5 Ways DTC Brands Can Stay Ahead Of The Competition
- What DTC Brands Need to Know About Selling on Amazon
2020
- Cross-Platform Content Marketing on Social Media
- The Future of In-App Shopping on Instagram
- How to Run Brand AR Filter Campaigns
- What Are Influencer Pods? – Everything you need to know
- How to Measure Social Influence
- Top Social Media Channels for Influencer Marketing – How to Find Success with Each
- Influencer Marketing Revenue Tracking
- Best Ecommerce Digital Strategies for the Holidays
- What Is Authentic Media and Content?
- How to Ask an Influencer to Promote Your Product [+ Free Templates]
- Dark Posts – What Is Dark Posting and How to Do It
- Influencer Marketing & Paid Media: How-To
- Shoppable Ads & Influencer Marketing – Quick Guide
- How to Integrate Your Influencer Marketing into Your Social Commerce (s-commerce)
- Influencer Activations – A Quick Guide to Success
- How to Build an Influencer Community
- How to Track Influencer Instagram Stories
- Influencer Contracts & Agreements – How To
- Top 10 Blogger Influencers – for every industry
- How to Integrate Your Influencer Marketing into Your Social Media Strategy
- Influencers and Instagram Takeovers
- How to Run Influencer Marketing Campaigns for Service-Based Businesses
- Ambassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?
- 20 Brands Using TikTok Influencers the Right Way
2019
- Everything You Need to Know About Instagram’s New Creator Profile
- Instagram Hiding Likes, It’s a Good Thing
- How to Write an Effective Influencer Collaboration Email
- How to Build a Brand from Scratch: Your Complete Guide
- How to Master the Art of Storytelling in Your Marketing Campaign
- Top 10 Business Influencers Who Can Help Grow Your Brand
- A Guide to Branding Yourself on Social Media
- 6 Winning Product Launch Ideas You Never Knew
- What Is Influencer Mapping and Why Does it Matter So Much?
- How to Combine Content Marketing and Influencers for Epic Results
- 9 Brands Who Nailed Influencer Marketing and Got Amazing Results
- 6 Effective Ways to Reach Your Target Audience
- The Top 12 IT Influencers Dominating the Tech Space
- 12 Retail Influencers You Can Partner With to Reach a Larger Audience
- Why Influencer Marketing Is an Important Part of Today’s Businesses
- 25 of the Best Tips and Strategies to Drive Your Small Business Growth
- 10 Types of Social Media Influencers You Can Work With
- FTC Rules for Influencers – Here Are the Key Takeaways for Brands
- The Psychology of Brand Trust to Enhance Your Business
- An Essential Guide: How to Create and Establish a Brand Identity
- Influencer Marketing Ethics – Everything You Need to Know Before Getting Started
- How to Create Content for Social Media That Connects with Your Brand’s Audience
- How Your B2B Online Marketing Strategy Can Help You Improve Your Brand’s Authority
- How Network Analysis Helps in Finding the Right Influencers
- Psychology of Influence – The Reason for the Rise of Influencer Marketing
- 11 Innovative Content Marketing Trends Shaping the Future of Marketing
2018
- What Do Consumers Think of Social Influencers?
- 5 Signs Your Influencer Marketing Strategy Isn’t Working
- Influencer Marketing for Lead Generation: Top Trends
- An Essential Guide to Instagram Hashtags: How to Grow Your Instagram Followers
- How to Use Influencer Marketing to Drive Referral Sales
- How to Use Influencer Marketing to Promote Your Events
- A Comprehensive Guide to Building an Online Brand for Small Businesses
- Influencer Marketing vs Traditional Marketing: Which Is Better?
- 15 B2B Influencer Marketing Case Studies
- 8 Influencer Marketing Campaigns That Brands Should Complement [FREE TEMPLATES & EXAMPLES]