YouTube is the largest video streaming platform in the world and has millions of daily active users. This has made it a popular marketing channel that is being leveraged by brands, marketers, and influencers alike.
Most of them use this channel to either market their brands or run successful YouTube channels that they can directly earn from. However, YouTube can be used for lead generation and getting prospects for your business as well.
This is where YouTube lead generation strategies come into the picture. These effective YouTube lead generation strategies can help you get qualified leads for your business.
Let’s look at six of the best YouTube lead generation strategies that you need to know right now.
Before you start off with your YouTube lead generation strategies, you should first look for relevant keywords to target. This is the most important step that you need to take for YouTube lead generation as these help relevant users to find your channel.
This is why you should consider spending a fair amount of time to look for relevant keywords. You need to pick the right keywords that people will search for on YouTube. Keyword research for YouTube is pretty similar to that used for SEO.
Image via KWFinder
You can search for relevant keywords with tools such as KWFinder. You can then incorporate those keywords into your content on YouTube. This will improve your chances of getting listed for searches that people conduct on the website.
2. Optimize Your YouTube Channel
Your YouTube channel should be optimized using keywords that you have researched. When the channel is optimized with the right keywords, there’s a good chance it will get listed higher in relevant searches. This applies to both YouTube and Google searches.
This is will get relevant users to your YouTube channel where you can engage them with your content or direct them to your website.
For lead generation from YouTube, you can add website links in the channel description to a relevant landing page. This will drive traffic to your landing pages and help you with lead generation for your business.
Another effective YouTube lead generation strategy is to add CTAs to all of your videos. These are useful in directing your viewers to complete the action that you want them to take next.
Whether you want them to watch other related videos or direct them to your website or social media page, you can ask them to do so by adding CTAs. You can do that by using YouTube interactive video ads for YouTube lead generation. It can show as an end-of-video ad or a CTA overlay.
Adding these links in your descriptions helps drive traffic to your website. And, since these users are already interested in your video, they already are qualified leads. So, this is an effective YouTube lead generation strategy to get qualified leads for your business.
You should also use your keywords in the description. These get noticed by the search engines and help the video rank higher on Google and YouTube. The more people who view your video, the higher the chances that you’ll get leads for your website.
5. YouTube Lead Generation With Influencer Marketing
Influencer marketing is a great way to generate leads for your business. You can collaborate with influencers on YouTube for lead generation for your business. Influencers are people who have a huge subscriber base on YouTube. Their videos usually have high engagement rates too.
You can reach out to influencers and pitch them an opportunity to collaborate. For example, you could send them your product and ask them to review it or create content about it. This video could have a call-to-action and link to your landing page in the description or at the end of the video.
As their videos have a higher view count and engagement, this can help you get loads of visitors to your landing page. This can boost your YouTube lead generation instantly.
In fact, Google found that 70% of teens are more influenced by YouTube influencers than celebrities. This makes millennial influencers a great option for YouTube lead generation.
While choosing influencers, you need to pick influencers who are in your niche. You should inspect their channels thoroughly to see whether or not their content style is a good fit for your brand.
And make sure you avoid fake influencers. These influencers may have an unusually large subscriber base, but don’t get as much engagement because these are all fake followers. A majority of their content may be sponsored since they’re creating content just to make money.
To ensure that your YouTube influencer marketing efforts are paying off, you can use the analytics feature of Grin. You can keep track of the activity and performance of each influencer. And you’ll also be able to get insights into the overall ROI of your campaign.
6. Encourage Your Viewers to Like and Comment
Your goal should be to generate higher views and engagement. To do this, you should encourage your viewers and subscribers to comment on and like your videos. When there are more thumbs ups on your video, it attests for the quality of the video.
This can help your video rank higher than others of the same type. The same applies to comments. When there are a lot of comments on a video, it can help with the SEO of your video. You should always try to engage with as many commenters as possible.
You should even comment on other popular videos in your niche. This can give you visibility and establish you as an expert in the niche. You’ll be able to get more visitors to your channels and videos. This, in turn, can get you more link clicks and boost your YouTube lead generation efforts.
You need to consistently follow these YouTube lead generation strategies and implement them for effective YouTube lead generation. There are plenty of basic tips that you should follow, along with some advanced tactics such as influencer marketing.
Do you have any questions about the YouTube lead generation strategies described above? If so, do let us know in the comments section below. We’ll try our best to answer them for you.
Brian Mechem is CRO and Co-Founder of GRIN, the #1 software solution for direct-to-consumer brands who run influencer marketing programs. GRIN's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.