For most of us, every time search engine algorithms change, we start to panic. What changed? How does it impact us? How’s my site affected? In such states of confusion, we seek guidance from top SEO influencers.
Why? Because we know they’ll have effective tips and strategies to help us. They’ll be able to analyze the changes. And break them down into actionable tips we can use so we can get on with our lives.
But who are these SEO influencers? Who are the ones who lead and show us the way? Where can you find them, and how do you connect with them?
Grin can definitely help you zero in on the right influencer for your brand. And as for the SEO influencers you need to follow, we’ve compiled this list just for you. Let’s find out more, shall we?
CEO and founder of Moz, Rand Fishkin, is one of the top SEO influencers today. In the initial days of Google search, Fishkin was quick to realize that securing a top rank was of paramount importance. Fishkin tried his best to get his clients on top in the SERPs.
He initially sought the help of SEO specialists. But later realized that he needed to learn and become an SEO specialist himself to serve his clients. So he took matters into his own hands.
He shared his opinions on forums and participated in discussions about SEO. He also worked on The Moz Blog, where he shared SEO tips and ideas.
Soon, people flocked to his blog and his popularity skyrocketed. He hasn’t looked back since. He has even co-authored books on SEO. You can follow him on LinkedIn, Twitter, YouTube, and Facebook.
Danny Sullivan, a California based tech journalist, is a renowned SEO influencer. He is the co-founder of Search Engine Land. It’s a very popular blog about SEO and paid advertising (PPC). It includes tips and how-to guides for search marketing. He has a large number of social media followers.
Danny was also the Chief Content Officer at Third Door Media, a content production company. Third Door Media also produces Marketing Land, a website that is focused on all topics related to digital marketing. You can follow him on Twitter at @dannysullivan and also on Facebook.
Barry Schwartz is one of the top SEO influencers today. He started by reporting whatever the search community was talking about in Search Engine Land. He used to work with SMBs and says that he’s seen lives ruined due to changes in search engine algorithms.
Barry blogs at Search Engine Roundtable. Search Engine Roundtable is considered to be the best place to find the best threads from major SEM forums. He has a calm and collected way of analyzing and explaining algorithm changes. He’s even had Google confirm if there was an actual algorithm change when he saw chaos and turbulence.
He personally manages SEO for his clients. He doesn’t believe in “fixing” SEO. According to him, SEO can be only built from the ground up.
Barry is Search Engine Land’s news editor and owns RustyBrick, which is a New York based web consulting company. On Twitter, he is @rustybrick. He can also be found sharing tips on Google+ and Facebook.
Matt Cutts is a very popular American software engineer. He previously worked with Google as head of Google’s web spam team. Cutts worked with engineers to ensure that people who used Google got good search results and not useless spam. His team fought spam in search listings.
He now is the head of U.S. Digital Service (USDS). He blogs at MattCuts.com. It is a very popular blog among techies and SEO professionals.
Matt is a very active member of the SEO community. He routinely provides tips, advice on issues, and comments on forums and his blog. You can follow him on Google+, Twitter, and YouTube.
Neil Patel is one of the top SEO influencers you need to follow today. Owner of a popular SEO blog, Neil, is an internet marketer every digital marketing professional should keep tabs on. He is the co-founder of Kissmetrics, Crazy Egg, and Hello Bar. He is also a columnist for Hubspot.
President Obama recognized him as one of the top 100 entrepreneurs under 30. The United Nations too, has recognized him as one of the top 100 entrepreneurs under 35.
He writes about entrepreneurship, marketing, sales, digital conversions, and more. He provides relevant tips and advice using his industry knowledge on his blogs. He helps companies generate more revenue through digital marketing. You can follow him on YouTube, Twitter, his blog, and Facebook.
Dr. Pete Meyers is a Marketing Scientist at Moz. He deals with a lot of research and plays with data to find meaningful insights for his ardent followers. He works with marketing and data science teams to come up with well-researched, data-driven content in his blog posts.
He provides tips and comments, and is well-respected in the SEO community. He is well-known for the data-driven insights he provides by connecting the dots that others easily miss. He is a very active member in Moz and other forums.
He builds research tools to monitor Google and its algorithms. For SEO professionals, his insights prove to be very useful. It helps them understand and plan their SEO strategies. Along with his blog posts, you can follow him on Twitter, Slideshare, and LinkedIn.
Dharmesh Shah is the co-founder and Chief Technology Officer of HubSpot. He is a renowned marketer, angel investor, digital marketing strategist, content developer, and a prolific blogger. He blogs at OnStartups.com and is one of the top SEO influencers you need to follow.
He was named in Inc.com’s Founders 40 list in 2016. He encourages startups and is actively involved with them. He is considered to be a wise entrepreneur in the business community in and around Boston.
Dharmesh attends conferences and is a inspiring speaker. He writes, advises, and provides tips on entrepreneurship, investing, inbound marketing, and more. You can follow him his blog posts and on Twitter, Slideshare, and LinkedIn,
Shama Hyder is a renowned digital marketer, TV personality, acclaimed international keynote speaker, a techie, and a celebrity influencer. She is the CEO of the award-winning firm, The Zen Marketing Group.
She is considered an excellent social media expert and author. She talks about several aspects of social media marketing including influencer marketing.
She talks about strategies that can be deployed by marketers on platforms like Pinterest, Instagram, and Snapchat. Her opinion on rebranding, media management, content marketing, and other business strategies are keenly followed.
Lisa Myers is one of the top SEO influencers you should be following. She was the founder and CEO of the London based award-winning SEO firm, Verve Search. Verve Search has been acquired by Omnicom Media Group.
Lisa says she got bit by the “SEO bug” in 2005. And in 2009, Verve Search was born. She is an expert marketer and regularly contributes to publications. She participates in different forums and routinely provides tips and advice to businesses struggling with digital marketing.
She speaks at global conferences and trains SEO marketers and university students in marketing strategies. She also started SEO Chicks - a women-only blog in 2007.
In the ever changing landscape of search, she prides herself on being nimble-footed and ensures that she stays ahead. Verve Search, her popular YouTube channel, has all the tips a beginner or an expert could benefit from. You can follow Lisa on LinkedIn and Twitter too.
Shane Barker is an accomplished digital marketer and an active member of Sacramento’s startup ecosystem. He is a prolific content marketer and a thought leader in digital marketing.
Shane is a regular at startup events and hackathons. He helps set up businesses and manage their revenue goals. His expertise in digital marketing, especially in influencer marketing, has helped him acquire a dedicated following. He has consulted for several Fortune 500 companies and A-listed celebrities.
The top SEO influencers are thought leaders. If you run a website or manage digital marketing for clients, follow them to keep yourself updated about the search landscape.
Search algorithms keep on changing every day. It’s not always easy to keep track of them. SEO influencers can help you keep a tab on these changes. They bring you the most important and relevant tidbits.
They understand the subtle changes in the digital and search marketing space and interpret them for you. They help you understand the trends, and provide you with useful tips. So follow these SEO influencers as they’ll make your life easier.
Do you know of any other top SEO influencers we should be following? Let us know in the comments below.
Brian Mechem is CRO and Co-Founder of GRIN, the #1 software solution for direct-to-consumer brands who run influencer marketing programs. GRIN's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.