Influencer marketing has become the go-to form of marketing for lots of businesses. The main reason for this is the high ROI that you can get from it. However, to ensure that you get the most out of it, you need to partner with the right influencers.
Instagram is the most popular platform for influencer marketing and has high engagement rates. This makes it necessary for brands to reach out to influencers on Instagram. To ensure that you manage to catch the attention of the influencers you want to partner with, you should use Instagram influencer outreach templates.
These Instagram influencer outreach templates will also make your job of communicating with influencers easier.
This is one of the best Instagram influencer outreach templates. It aims at developing a relationship with the influencers. This email (or DM) template ideally compliments them on some of their achievements and sets up a time to discuss a partnership. Additionally, it gives the influencer some scope to think about where they wish to take their relationship with the brand.
Aaron Agius gave a great example of one such Instagram influencer outreach templates.
Hi [name], My name is [your name] from [company]. I’ve been following your blog since 2013. Your recent post [post topic] really resonated with me. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. I wanted to get in touch with you to discuss [topic] further, and see if we can work on something similar together. If you’re interested we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Best, [your name]
In this template, he has appreciated the influencer and also left the discussion open for what sort of collaboration the influencer wants.
2. The Introduction Template
Introduction Instagram influencer outreach templates introduce your brand and directly get to the point of collaboration.
These templates can help in quickly marketing your brand on Instagram. They ideally point to a common topic of discussion and push the influencer to get on a call with you.
Hi [name]! I’m [your name] from [company]. I work with [mutual connection] who mentioned that you [what mutual connection said about the influencer]. [Mutual connection] said that it would be a good idea to get in touch with you to learn more about [topic] and work on [project] together. Does this sound like something you would be interested in? If so, I would love to call you some day this week around noon and figure out a way to make it mutually beneficial. Let me know what you think! Best, [your name]
3. We Featured You Template
These types of Instagram influencer outreach templates help a lot when it comes to getting the attention of influencers.
You can grab their attention by mentioning that you featured them in one of your posts. Not only does this make them feel special but even piques their interest in your brand.
Hi [name], My name is [your name] from [company]. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. I’m reaching out to you because I have a product that I think your audience would appreciate. Would you be willing to test and review [product]? I can provide a free sample for you to review, and three extra ones that you can give away to your audience. Please let me know if you are interested. Thanks for your time, [your name]
5. Event Invite Template
Event invite Instagram influencer outreach templates focus on inviting influencers to your event. An event can be a great way of getting the attention of your influencers. Your goal should be to gather influencers under one roof for such events so that they can share their ideas and stories.
These events, or parties, can attract influencers, and that’s why these Instagram influencer outreach templates work very well. Eventbrite came up with a catchy template to grab the attention of influencers.
Here it is:
Bloggers Invited! Awesome Conference 2015 Showcases the Latest Awesome Industry Innovations. Awesome Brand is hosting the annual Awesome Conference (link) from 10-13 September in Cool Venue, Cool City. Awesome Conference is dedicated to discussing awesome subject matter, the latest awesome innovations, and the chance for awesome industry professionals to meet and network. Some of our speakers this year include celebrated industry experts like Awesome Person A, Awesome Person B, and Awesome Person C. We have limited passes available for bloggers to attend. We are primarily interested in bloggers from the awesome industry or equally cool field. We ask that the bloggers who attend write a post about their experience and spread the word of the event on their social media channels, especially on Twitter and Facebook. Bloggers will receive a free pass and a discount code for their readers! Let us know ASAP if you’re interested!
Finding good influencers for your brand is one thing, and getting them to collaborate with you is an entirely different ballgame.
By using the Instagram influencer outreach templates above, you can successfully catch their attention. This can help you establish relationships with them. Some of the influencers may even post about your brand on their Instagram profiles, which, in turn, can help expand your reach.
Brian Mechem is CRO and Co-Founder of GRIN, the #1 software solution for direct-to-consumer brands who run influencer marketing programs. GRIN's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.