Whether you’re looking to sell your products or services, or you want to make money off affiliates and ads, you need traffic. The more eyeballs your website can grab, the better it is for your business growth. However, getting a steady flow of organic traffic to a website is easier said than done.
It’s true - with billions of people using the internet, there is a huge audience that you can tap into. However, there are about 1.8 billion websites out there too. And just like you, all of them are trying to get visitors to their site. This makes the competition immensely difficult.
One effective strategy that many brands leverage is to increase blog traffic. This will automatically increase traffic to your website through search-engine friendly, useful, and engaging content. But how exactly do you increase blog traffic? Let’s take a look.
11 Ways to Increase Blog Traffic
Let’s take a look at some effective, tried and tested ways to increase blog traffic of your website.
1. Guest Blogging
Guest blogging is one of the best ways to increase traffic to your website. Not only can you increase your traffic, but also your visibility using this tactic.
When a high-authority site mentions and links to you, it helps increase your brand awareness. It also helps you build valuable backlinks to your site, which can help your SEO as well.
To leverage this strategy, you need to first scout for high-authority blogs or websites that accept guest posts. These blogs should ideally be from the same niche and industry as yours.
You can use the free MozBar extension on Chrome to easily view the Domain Authority of these websites. Once you’ve found some good blogs, the next step is to pitch to them.
For your pitch, you should first look at their guest posting guidelines. These will often give you an idea of the kind of topics they prefer. You may even find a contact form to send your submission directly.
If they don’t have a contact form, you can send them an email pitch. The pitch should be concise and to the point. It should include the following:
Familiarization: Show your appreciation of their work (any recent post you liked/shared).
Request: Ask them for an opportunity to guest post on their blog.
Reasons: Show them how it is a relevant opportunity and how it can benefit them.
Topic Ideas: Share a few topics which may be of interest to them.
After you’ve sent your pitch, wait a few days. If you don’t hear from them, follow up. Ideally, you should only move on after you have sent them a couple of follow up emails and still haven’t heard back.
If they reply in the affirmative, start writing your guest post, keeping all their guidelines in mind.
Try to write a post that provides value to their readers. Make sure that it does not sound like you’re promoting yourself. When you write an article that is informative and truly helpful, readers will want to come back for more.
In the article, make sure to include just one link to your own site with proper anchor text. This will help you drive traffic to your website and even improve your SEO. To encourage greater engagement, end your post with a suitable call-to-action.
Jeff Bullas often writes guest posts on other websites. Here, he has mentioned 10 truths about content marketing. In the article, he has put links that direct readers to his website. This way, he gets traffic and even improves his website’s SEO.
Hosting contests may not be a conventional way to increase blog traffic but it sure does work. You can create contests where users are required to visit your website and register. The contest details can be shared on your social media profiles or even via guest posts.
When you give people the opportunity to win something for free, there are high chances that they will register. And to register, they would need to click on the registration link that directs them to your website. This way, you can experience a surge in traffic to your website.
Word about contests spreads quite easily too. So you may benefit from greater brand visibility too.
If your website visitors like your content, they may even visit other pages. Some of them may even become recurring visitors and keep coming back to your website frequently.
Contests are especially helpful when you’re just starting off. They can give you tremendous traction and help to build your brand image.
People who are interested in such contests may keep coming back to check if a new contest has been launched. This can help you increase traffic to your website.
TourRadar launched a contest in which the winner could win a trip to Europe. The contest required participants to visit their website to register. You could also refer your friends to increase your chances of winning. This is a great strategy to increase your traffic manifold.
3. Partnerships With Other Websites
You can also grow your reach and increase blog traffic by partnering with other websites. When you partner with websites from your own niche, you minimize your competition.
At the same time, partnering with others makes you collectively stronger in the market. It is also a cost-effective way of getting traffic.
You could write guest posts on your partner websites or publish their guest posts on your own blog. You could also place their links on your website and ask them to place yours on theirs. This way, both websites will benefit from added visibility.
The more websites you partner with, the greater will be your audience size. Apart from getting more traffic, you will also get SEO benefits. This will help you rank higher in Google searches and get more traffic.
4. Social Media
Social media is one of the best ways to drive more traffic to your blog and website. However, don’t restrict yourself to just Facebook, Pinterest, and Instagram.
Facebook is certainly one of the biggest drivers of traffic - it drove 18% of web traffic in 2018. However, there are other social media sites out there which can boost your traffic too.
You can leverage LinkedIn by being active in relevant groups and spreading the word about your site. You can share relevant blog posts in discussions on similar lines. This is a great opportunity to see what most people in your industry are discussing too.
You can also use Google+ to increase blog traffic. Join relevant communities and start adding people to your circles. Then start sharing relevant content from your website in these communities.
The best part about Google+ is that it extends your reach and visibility in Google’s eyes. There are chances that your site’s rankings may improve too.
Swarm is another platform you can use to increase blog traffic on your website. While this is slightly tricky, it is not impossible.
This is especially useful if you have a brick-and-mortar location in addition to your online business. Whenever someone checks in to your business, it gets posted on Swarm with your URL.
So encourage your customers to add their photos and reviews when they check-in. This can help you with some word-of-mouth publicity and drive more traffic to your website.
If you haven’t been using Tumblr to increase blog traffic, you need to do so now. It is very easy to share content on it and this allows you to extend your reach with ease.
You could even reblog something and improve its reach. The best part about Tumblr is that some links on it are dofollow, which even help with your SEO. This way you can build some backlinks too.
5. Freemium Subscriptions
Most consumers are wary of spam online and won’t be willing to buy something immediately. This applies to any product or service you may be selling on your website. So, instead of asking them to pay for access, you can offer a freemium subscription.
With freemium access, they will be able to access free features. However, if they want to use more advanced features, they will need to pay.
Freemium subscriptions have dual advantages. Many people may be interested in the free features and end up visiting your website. Also, those who really like the product may end up purchasing it. This will help to increase revenue and drive sales.
You don’t necessarily need to have a product or a software to sell. It could even be content. You can give users limited access to some high-quality content. Those who wish to read more will need to pay for the access.
The New York Times uses this strategy. They offer 10 free articles to all their readers every month. If you want to read more articles, you need to subscribe by paying a fee.
They get loads of visitors who use up their free articles quota. Many of them end up subscribing.
6. Influencer Marketing
Influencer marketing is a great way to sell your products. But before you can sell a product, you need to generate leads. You can do so by utilizing influencer marketing to increase blog traffic to your website.
You can ask your influencers to write blog posts about your products with links to your website. Even in branded social media posts, ask them to mention your website link with a call-to-action. On Instagram, they can put your website link in their profile bio.
You could even ask influencers if they’d be willing to let you publish guest posts on their blogs. This way, you will be able to grab the attention of the influencer’s audience. They may visit your website and even become repeat visitors.
However, finding relevant influencers and then communicating with them remains a big challenge. And so is tracking the progress of your campaign. Grin simplifies all of these steps and helps you run effective influencer campaigns.
Grin has a powerful database of influencers from all over the world. You can find relevant influencers by locations, platforms, and niches of your choice. That’s not all. You can contact them, strike a deal, and then run and measure your campaigns too.
Grin makes your job of handling multiple influencers easy. You can brief your influencers all at once, track campaign progress, and pay them easily.
7. Images and Videos
Images and videos have the power to grab people’s attention much better than text. Using these, you can communicate your messages clearly and in a visually appealing manner.
While well-written content can generate a good amount of traffic. So does visual content. A study by Social Media Examiner found visual content to be the most favored form of content.
So make sure to include great images or videos in your blog posts. These can improve engagement and the time spent on your site. Such metrics can have a great impact on your SEO so you can secure a better rank and increase blog traffic too.
Image via Social Media Examiner
Make sure to write proper title and alt tags for your images that includes keywords. This can also help to improve SEO.
Live videos have a lot of potential to increase blog traffic on your website. Marketers are keen to incorporate them into their marketing strategies.
As many as 95% of marketers said they were looking to incorporate live videos, according to a study by Brandlive. Live videos by influencers are a great way to increase blog traffic quickly.
8. Affiliate Marketing
Affiliate marketing is one of the most common methods to boost website traffic. You will need to find an affiliate who’s willing to collaborate with you. Once you’ve found them, you can share unique affiliate links with each one of them.
The affiliate will post these links to your website on their blogs or on social media. Whenever someone visits your website using those links and makes a purchase, the affiliate will get a commission.
You will be able to leverage the affiliate’s audience to get more visitors to your website. Affiliate marketing is also a cost-effective solution to marketing. You only pay for conversions, so affiliate marketing can even be used on a low budget.
Another added advantage of affiliate marketing is SEO. When your affiliates put up links to your website on their websites, you get some backlinks. These can help your website rank higher in Google search results.
Amazon has their own affiliate program through which people can earn up to 10% in advertising fees. You can choose from their products and advertise them on your websites. When people from your website purchase Amazon’s products, you get a commission.
9. Webinars and Podcasts
Webinars are informative sessions where people can directly interact with brands and ask questions. Live webinars are extended forms of live videos where people can have discussions too. You can record your webinars, post them on your website, and publicize them on social media.
Similarly, if you have a lot of content on a topic, you could convert it to a podcast too. Podcasts are engaging and can be a great way to increase website traffic. But how do you use them to increase traffic to your blog? By leveraging your email lists.
Use your lists of webinar and podcast attendees and send them the link to every new blog post you publish. This can be a great way to promote your posts and increase blog traffic.
10. Content Sharing
Content sharing websites allow users to publish their own content. This has advantages for you as well as the content sharing website. The website gets more content from users while you can get more traffic to your blog or website.
When people read your content, they will be able to see your website link. If they find your content interesting, they may even click on your link and you can get more traffic.
The content doesn’t need to be just words, it can be anything. You can upload your images on photo sharing websites like Flickr. These images are listed on Google too, so if you tag your images properly, you may be able to rank for them as well. You could even share videos on YouTube, and your podcasts on sites like Podbean.
YouTube user, Emma Saying, has her website’s URL in the caption of every single video of hers. This is a great way to drive traffic to her website from YouTube.
If you want to get even more innovative, you could utilize memes or funny content. Websites like 9GAG allow users to publish their own content. If you can create content that is engaging or funny, you may be able to get loads of visitors to your website.
If you have shareworthy content, you should consider putting it on Reddit along with links to your website. If people like it, they will upvote it and this will ensure that you can get more views on the site. This is another opportunity to get more traffic.
11. Information Sites
You can use information sites to get traffic to your website - be it a Q&A website or one that publishes tutorials. Answer questions and insert relevant links to your website in your answers. This can prompt readers to click on them.
Similarly, you could create tutorials on websites like WikiHow and insert links to your website there as well. If you have reviewed some products in the past, you could post your reviews on product review websites too.
One of the best information sites, if not the best, is Wikipedia. You can leverage the massive Wikipedia traffic to boost your own. While it may be tough to get your link there, it is equally rewarding.
You will need to become a contributor first. Once you’ve built enough credibility, you can insert your website or blog links as a reference or an external link.
However, the link needs to exactly relate to the information you have added. If you can get it right, it will greatly help you increase blog traffic to your website. It will also give you some valuable backlinks which will help you rank higher on Google.
12. Classifieds Websites
Another sneaky way of getting people to visit your website is through classifieds websites. You can post a gig, an item for sale, or even a job on these sites.
Do this based on the audience that you wish to reach out to. If your posts match with your target audience, there are great chances that they will engage with them.
For example, if you have a real estate business, you can post a job for brokers. You could even post real estate listings. This can prompt people who are interested in them to visit your website for further details.
When people engage with your posts on classifieds, they will likely try to find more information about you (or your brand). If you've mentioned your website and your URL there, they may click on it directly.
If the people who visit your website end up liking it, they may even become repeat visitors. This way, you can sneakily increase traffic to your website through classifieds.
There are numerous ways to increase blog traffic, but many are outdated and may not give you adequate results. The above-mentioned strategies are truly effective at increasing website traffic. So try them out today!
Can you think of any other innovative ways to increase blog traffic on your website? Let us know in our comments section.
Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.