8 Influencer Marketing Growth Hacks Every Marketer Needs to Know

Brandon Brown

Brandon Brown

Today’s consumer-driven market has forced brands to adopt new strategies in order to reach their target audiences. Due to a plethora of options available, consumers are becoming increasingly wary of brands that toot their own horns.

And so, brands cannot rely solely on conventional marketing techniques such as TV commercials and print ads. Brand that do are often perceived as overly promotional and intrusive.

An effective alternative to such in-your-face advertising is to reach your potential customers through word-of-mouth marketing. Consumers are more likely to be receptive to your brand if they hear about you from a trusted source.

Influencer marketing, a type of word-of-mouth marketing, can help you achieve this and much more.

Download our free guide to optimize your Shopify website for influencer marketing.

It should be noted that influencer marketing isn’t merely about partnering with an influencer to promote your brand. It requires thorough planning and research.

However, when executed correctly, it can help you build brand awareness, drive conversions, and ultimately grow your business.

Many companies are slowly realizing the importance of influencer marketing for growth hacking. Before we discuss some effective influencer marketing growth hacks, let’s take a look at why influencer marketing is so important.

Influencer Marketing: Why You Can’t Ignore It

Simply put, influencers are people with massive and loyal social media followings. They have a powerful online presence and share a friendly rapport with their followers.

These personal connections help influencers win the trust of their followers. As a result, they are perceived as authority figures in their niches.

Download our free guide to repurposing influencer UGC for advertising.

The biggest advantage of working with influencers is that marketers don’t have to worry about targeting the right audiences. That job has already been taken care of by the influencer.

In addition, they help reinforce brand credibility by leveraging the strong bond they share with their followers. When an influencer recommends your product or service, their followers are likely to perceive it as a genuine testimonial.

Additionally, influencers can be instrumental in revamping your content strategy. It becomes easier for you to cut through the noise and get your content in front of the right people.

This, in turn, drives more traffic to your website and social media profiles, thereby boosting brand awareness even further.

Influencer marketing software such as Grin can improve the overall performance of your campaigns. The platform gives you full control of your influencer relationships and marketing campaigns. It allows you to track individual campaigns and even has a payment management system.

Influencer Marketing Growth Hacks

“Growth hacking,” a fairly new term coined by Sean Ellis, refers to strategies that are focused solely on the growth of a company. It uses various innovative and aggressive techniques to promote your products or services to the right people.

Many companies, such as Facebook and Amazon, have successfully used growth hacking to attract billions of users.

The advantages of influencer marketing suggest that it is crucial for the accelerated growth of a company. Armed with the right strategies, you can use influencer marketing growth hacks to take your business to new heights.

Download our free influencer outreach email templates.

Let’s take a look at a few of the most effective influencer marketing growth hacks.

Choose the Right Platform

This may not seem like a very obvious influencer marketing growth hack. However, the social networking platform used for an influencer marketing campaign has a tremendous impact on its success.

Not all influencers are active on every social media platform. For instance, while photographers and travel bloggers might prefer Instagram, journalists and business analysts might prefer Twitter.

The choice of social media platform will depend on your target audience. You can use social media analytics to identify the platforms that are mostly used by your audience.

Then, you should select influencers who are active on the social networking websites that are most frequently used by your target audience.

Don’t Hesitate to Tag

One of the biggest challenges of influencer marketing is connecting with suitable influencers. Sending a detailed email to ask them to promote your brand may not always be effective.

Instead, you can upload engaging content on social media and tag relevant influencers on your posts. If your content intrigues them, they might share it on their social media profiles, thus widening your reach monumentally.

Craft Your Own Hashtag

It is a clever idea to create your own branded hashtag that will accompany all influencer-created content. The hashtag must be related to your brand and your products or services. In addition, it should be short, simple, and easy to read.

Download our free guide to optimize your Shopify website for influencer marketing.

The most crucial aspect of a brand hashtag is that it creates a recall value among your target audience. It is a seamless way of introducing your brand on an influencer’s social media followers.

In addition, it makes it easier for you to keep track of any user-generated content posted by the influencer’s followers. That is why a branded hashtag is an integral part of many influencer marketing growth hacks.

Announce Contests and Giveaways

Giveaways are one of the most effective influencer marketing growth hacks. They can expand your reach and boost audience engagement.

You can partner with an influencer to announce a giveaway of your product samples on their social media profiles. Participants may be asked to tag their friends and follow your social media profiles in order to be eligible to win.

This helps promote your brand to an audience that may have been inaccessible otherwise. In addition, it strengthens your online presence and helps you engage with potential customers.

The winner is usually rewarded with free products or a free trial of your service. If they have a positive experience with your brand, they might recommend it to their own networks, further increasing brand awareness.

Contests are similar to giveaways except they require people to participate in a vote or post a certain type of content.

You can also encourage the use of your branded hashtag in both giveaways and contests. This will boost brand recognition and make it easier for you to track thousands of entries.

Leverage Product Reviews and Testimonials

Influencers are perceived as trusted industry experts by their followers. This gives them the power to impact purchase decisions.

In fact, a study conducted by gen.video found that influencers are the most effective and trusted source of driving sales.

Getting an influencer to review your product or service on their social media profiles helps generate leads and drive conversions. It strengthens your brand reputation and reinforces brand trust.

It can also help you build an army of loyal brand advocates. This makes product reviews and testimonials one of the most sought-after influencer marketing growth hacks.

When Choice Hotels wanted to promote their new brands, Cambria and Comfort Inn, they collaborated with lifestyle influencers and bloggers. The international hotel chain invited influencers such as Chelsea Foy to stay at the new properties and share their genuine real-time experiences.

The campaign helped them reach more than 40 million potential customers.

Lovely Indeed

Image via Lovely Indeed

Use Promo Codes

When an influencer reviews your product or service, you can ask them to include a promo code in their post. The promo code could be used to offer a discount or a free trial.

This can help encourage the influencer’s audience to try your product or service. In addition, it also becomes easier for you to track conversions happening through each influencer.

This strategy has been used by Daniel Wellington, the luxury watch brand, to become one of Europe’s fastest growing companies. Filip Tysander, the founder, gifted DW watches to selected influencers.

He encouraged them to post pictures of the product on their social media profiles along with the branded hashtag #DanielWellington. These influencers were also provided with promo codes to offer a discount to their followers who wanted to purchase a watch from the brand.

Do a Social Media Takeover

A social media takeover requires you to relinquish control of one or more of your social media profiles. With this type of campaign, you get an influencer to create and publish content on your behalf.

This is an extremely useful way to breath new life to your social media profiles. Such content is often highly engaging and is perceived as more authentic than branded content.

Host Live Q & A Sessions and Podcasts

You can use your social media profiles to host live podcasts or Q & A sessions with relevant influencers in your niche.

This gives your audience a chance to interact with their favorite influencers in real time and learn from them. You can also encourage the influencers to posts these podcasts on their social media profiles, thus expanding your reach.

This also positions you as a brand that cares about the growth of your audience. In addition, it boosts audience engagement and reinforces customer loyalty. That is why Q & A sessions and podcasts are considered to be extremely effective influencer marketing growth hacks.

Conclusion

In today’s fiercely competitive market, influencer marketing growth hacks can help you beat your competitors. You should focus on developing creative strategies that will allow you to connect with an influencer’s audience.

Giveaways, takeovers, and live podcasts can increase audience engagement. And you can utilize user-generated content in the form of product review and testimonials by influencers to establish brand trust and generate more leads.

Have you successfully used any influencer marketing growth hacks for your business? Share your experiences and tips in the comments section below. Also, don’t forget to download our free influencer outreach email templates.


Brandon Brown

Brandon Brown

Brandon Brown is the CEO of Grin, an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Prior to Grin Brandon led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America. He is an expert in consumer marketing and has extensive experience working with with the worlds largest brands to reach consumers through influencers, athletes, musicians and artists.

More by Brandon Brown